Giacomo Mareschi Danieli, CEO of Danieli Group, outlined the company’s renewed strategic direction during his participation at ESTAD – the European Steel Technology and Application Days, held in Verona from October 6 to 9. In an interview with “Siderweb”, the manager revealed that the Group is channelling part of its financial resources to expand its technological offering and strengthen its position in the global steel industry.
“We have decided to invest part of the resources we have generated, part of our cash reserves, to complete our technological offering and thus expand our portfolio”, explained the CEO, emphasising the shift from simply consolidating market share to enriching the range of products and solutions available to customers. This new approach includes the recent acquisition of Novastilmec and the identification of other highly technological SMEs to integrate into the Group’s ecosystem. The goal is clear: to become an increasingly comprehensive partner for the global steelmaking industry through innovation and diversification. Despite the challenges currently facing the European steel market, Danieli Group continues to perform strongly, with order levels near all-time highs. “Having such a diversified technology base and operating worldwide helps a lot – Giacomo Mareschi Danieli noted – We see very positive years ahead”.
The Group’s growth strategy is supported by its presence in dynamic and fast-growing regions such as India, Japan – where the company has recently succeeded in entering the market after two decades of effort – Australia, North America, the Middle East, and North Africa. At the heart of Danieli’s strategy lies the integration of technological innovation with sustainable production, a combination the CEO described as essential for the future of steelmaking. “Probably in 10 or 20 years, if you don’t produce sustainably, you won’t be in the market – he affirmed – Technological upgrades, combined with decarbonization, are now the top priority for our clients”.
In line with this vision, the company’s subsidiary ABS (Acciaierie Bertoli Safau) has launched the Digital Green Plant project, aimed at producing 700,000 tons of low-emission steel annually. “It will be the largest Digital Green Meltshop in Italy – concluded Giacomo Mareschi Danieli – The project is underway, and we expect it to be operational by the end of next year, or at the latest, by mid the following one”.
